Heritage branding, analytics and international perspective with Jamie Donahoe of Adventures in Preservation

What if you could take your vacation time to not only see a new place, but meet new friends and use your hands to preserve built heritage all at the same time?

That's just the kind of unforgettable experience Jamie Donahoe facilitates around the world. She co-founded Adventures in Preservation with the mission to save the world’s architectural heritage by supporting community-driven preservation projects that seek to create economic and environmental sustainability.

Jamie has a very down-to-earth personality that comes through in her communication online as well. In this interview, she talks about how she uses the web to tell the stories of heritage resources. But, just as importantly, she'll explore how the Adventures in Preservation concept came about, and hopefully give you some insight into developing and marketing your own heritage brand.

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